Posts Tagged ‘Entertainment and Events’

Just another Manic Monday in Cairns Unlimited

Monday, June 25th, 2007

It’s been another manic Monday as Cairns Unlimited gains momentum. The emphasis of our campaign is starting to shift, which brings new challenges. Until a few days ago, our main objective has been to market Cairns Unlimited to businesses. But now that the website is starting to attract attention, we have to turn our energies towards marketing to the end-user, the reader. Luckily, we had somehow made time to visit most of the city’s numerous car rental agencies, because RENTAL CAR ENQUIRIES have already started trickling in. I think that is going to be an extremely popular - and successful - side of the overall business. Readers submit their rental car enquiry to us, we then forward that email to every reputable car rental office in town, and respond to the reader within 24 hour with the best price available. It means the reader can contact every car rental company with one click, and because of our position in the market, they can be assured that the final ‘all inclusive’ price they pay is unbeatable. Heck, if you ask nicely, we’ll even organize a free pickup from the airport, the train station or your hotel!

Yesterday, Maria and I visited the Tanks Arts Centre near the CAIRNS BOTANIC GARDENS for their annual “Body, Mind and Soul” market day. There were over 60 stalls promoting everything from massage to health supplements to meditation retreats, but my personal favourite was the Hare Krishnas’ food stall! The Tanks Art Centre is a fantastic venue, and until we approached, I hadn’t considered how it gained its unusual name. But it only takes a glance. The venue (or more a series of venues) has been created from a number of massive disused concrete water tanks.

The Tanks Art Centre, near Flecker Botanic Gardens in Cairns. Tasty Kaftas at the Tanks Art Centre, near Flecker Botanic Gardens in Cairns.

You will see the Tanks Arts Centre featuring regularly in our ever-growing CAIRNS WEEKLY ENTERTAINMENT GUIDE, the first edition of which was uploaded just a few hours ago. There really is no shortage of things to do in this city, and in the surrounding area. The only problem is knowing where and when everything is on. That’s why we developed the Weekly Entertainment Guide, and as more and more venues and event organizers add us to their mailing list, you’ll find the weekly guide will develop into a comprehensive ‘What’s On’ around the region, from Choral Society productions, art exhibitions and amateur theatre nights, to wet tshirt competitions, pole dancing, local grunge bands and visiting DJ’s.

Meanwhile, Cairns Unlimited manages to attract more and more readers. We have been marketing extensively, online and offline, and it seems to be paying off. As I mentioned in one of our previous blogs, dated 26th June, we are concentrating our initial advertising blitz on some of the specialized sections of our site, and although we have only been public for seven days, and Google has so far only crawled around 25% of our huge site, I was dumbfounded to discover that Cairns Unlimited already makes it onto the first page of Google’s results (in fact, often at the top of the first page!) for such search phrases as:

disability friendly cairns
disability friendly accommodation cairns
disability friendly tours cairns
gay friendly cairns beaches
gay friendly tours cairns beaches
senior friendly cairns accommodation
senior friendly cairns
senior friendly cairns activities
… just to name a few!

The irony is that in spite of Google (and an exponentially increasing number of readers) obviously recognizing the merit of our site, we still don’t have a Google ‘Page Rank’. This is because the Page Rank is calculated by a site’s ‘backlinks’, that is, the links that other people place on their sites, linking back to ours. And at the moment, we have very few. Big thanks to Des, Rom, Hector, and to the Cairns Amateurs for your links. A big thanks in advance to the good blokes at WORLD NOMADS for linking to us as well! If you have your own website or blog, why not share a little love and post a link to your favourite page in Cairns Unlimited? If you don’t want to just have a boring text link, here’s a couple of sweet banners to choose from, designed by our friend Ceci, in Spain.

Cairns Unlimited. Everything you need to know about Cairns, the Great Barrier Reef, and Tropical North Queensland.