Archive for June, 2007

Maria’s new Aussie hat makes its debut!

Saturday, June 30th, 2007

Another beautiful day in paradise and we are right in the middle of winter. Just five minutes away from where we live we have got some magnificent beaches, as you can see in the photo. They are called the NORTHERN BEACHES, and this one where we came to have breakfast and read the paper is called HOLLOWAY’S BEACH. The photo was taken at 7.30am, but who wants to stay in bed in such a glorious Saturday morning?????? Well, in fact, I would have loved sleeping in a bit longer, but that’s another story. So we got up, got our gear ready and made it to the beach.

Beautiful Holloways Beach, in the Northern Beaches north of Cairns, in Tropical North Queensland.Maria posing with her new hat in Holloways Beach, in Tropical North Queensland.

I finally wore the hat Steve bought me a few days ago. Everybody, and when I say everybody I mean every single person in this part of the world, wears a hat. It is a very Aussie tradition and since I’m becoming an Aussie…

We’re still in the middle of our marketing campaign to let everybody know we are here. And we are not doing too bad at all. In fact, we are doing a very good job promoting CAIRNS and Tropical North Queensland to everybody. We still go down to the city centre every day to hand out our beautiful postcards. By they way, it seems like none of you is interested in having a postcard sent from Australia. They look beautiful in the picture and they are even more stunning “live”. Anybody??????

Double Island, Barron Falls, and a Northern Outback road. Three of the many faces of Tropical North Queensland.Wednesday and Thursday were great days for our business. We had lots of new people, even some companies we hadn’t contacted beforehand, ordering UPGRADED LISTINGS in our website. Also we have been crawling slowly on Google ranks and now CAIRNS UNLIMITED is within the first five websites in many specific searches. We are becoming popular very fast, although we are also working hard to get there. But it doesn’t seem so hard when you can wear THONGS all year round, does it?. Long gone are the days when I had to wear winter suits and high heel boots to go to work…

And last night we decided to celebrate it going out for dinner to a Mexican restaurant in Cairns. We checked our DINING page and our CAIRNS WEEKLY ENTERTAINMENT GUIDE before going out and we were tempted by some Mexican food. The food itself was amazing but the servings were a bit too small. In general, the restaurant was a bit overpriced. You don’t have to worry, the restaurant won’t make it to our dining page. Why? Because we are committed to our readers and if something is not good enough for ourselves, then it is not good enough for our readers. Fair dinkum! But following the Mexican night, we went for a drink to a Mexican bar, where there was a pre party to the Kuranda Roots, the new reggae festival in Tropical North Queensland. Are you curious about it? Read more in our KURANDA page and why don’t you make it to Kuranda for the next festival? Next one is in September, called Reggaetown. What are you waiting for? Drop us an email letting us know what you need for your next holiday in Tropical North Queenland, and pack your suitcase or backpack. We look forward to say G’day to you.

Anyway, tomorrow will be another day and we will come back to let you know what and how we are doing. Stay tuned!!!

A city centre Tapas Bar, and a fresh start for an old backpackers hostel

Tuesday, June 26th, 2007

Wow, already Tuesday. First of all, a big thank you to Tom and Jess, Graham and Silvia, and Rob and Jonno for a great evening on Sunday night. We were invited to our first BBQ in Cairns and we very much enjoyed it.

Today has been pretty easy but we have achieved a few things. We have basically spent the day looking for a company to do our promotional stuff and it seems we found it. Very soon we will have some merchandising to start giving away and become bigger and bigger. We are also looking to have our van decorated, so it will go from being an ordinary white one to a fanciful Cairns Unlimited colourful van. Very soon, my friend, very soon…
As we have mentioned, we have been trying to make time to meet important local businesspeople around Cairns. Today, we visited David, who runs SAPPHIRE TAPAS BAR, a bar, lounge and event venue, right in the centre of town. It’s a beautiful space, decorated with Contemporary, Modern and Post-modern Art. Sapphire hosts a range of events during the year, so keep an eye out for them in our CAIRNS WEEKLY ENTERTAINMENT GUIDE. And if you visit, don’t miss the painting on the right hand wall as you enter!

The Sapphire’s walls are filled with Contemporary, Modern and Post-modern Art, almost giving the feel of a full fledged art gallery. Glenn, from Inn The Tropics, looks like he's still recovering from his week's holiday down south..

And finally today we caught up with Glenn, from INN THE TROPICS backpackers hostel. He showed up around the hostel and I can tell you it is big. They own CALYPSO BACKPACKERS as well, and if any of you reading this blog are looking to have a good time and listen to good music, make it to Calypso in the evening and enjoy yourself. But if you want to know what’s on this week, once again… don’t miss our CAIRNS WEEKLY ENTERTAINMENT GUIDE, with new events being added every day. Or our TROPICAL NORTH QUEENSLAND EVENTS CALENDAR if you want to know what’s on in the whole region.

We just found out that the shipment we sent from Spain will arrive in Brisbane this week and then we will have another week or so to pick it up if we don’t want to pay $180 a day for storage. So we are planning to fly from CAIRNS to Brisbane and then rent a van for the drive back to Cairns. Why don’t we drive both ways, you ask? Well, have you ever driven 1700 kilometres, just to turn around and drive 1700 kilometres back? Add up the cost of fuel, and it’s actually cheaper to fly. And on our way back we will stop at visit some more people in AIRLIE BEACH, MISSION BEACH, TOWNSVILLE and some other places. And maybe even make it to the NORTHERN OUTBACK, a place I really look forward to getting to know a bit better, it has some kind of mystery I cannot wait to discover…

Anyway, time to go. Check back soon…

Just another Manic Monday in Cairns Unlimited

Monday, June 25th, 2007

It’s been another manic Monday as Cairns Unlimited gains momentum. The emphasis of our campaign is starting to shift, which brings new challenges. Until a few days ago, our main objective has been to market Cairns Unlimited to businesses. But now that the website is starting to attract attention, we have to turn our energies towards marketing to the end-user, the reader. Luckily, we had somehow made time to visit most of the city’s numerous car rental agencies, because RENTAL CAR ENQUIRIES have already started trickling in. I think that is going to be an extremely popular - and successful - side of the overall business. Readers submit their rental car enquiry to us, we then forward that email to every reputable car rental office in town, and respond to the reader within 24 hour with the best price available. It means the reader can contact every car rental company with one click, and because of our position in the market, they can be assured that the final ‘all inclusive’ price they pay is unbeatable. Heck, if you ask nicely, we’ll even organize a free pickup from the airport, the train station or your hotel!

Yesterday, Maria and I visited the Tanks Arts Centre near the CAIRNS BOTANIC GARDENS for their annual “Body, Mind and Soul” market day. There were over 60 stalls promoting everything from massage to health supplements to meditation retreats, but my personal favourite was the Hare Krishnas’ food stall! The Tanks Art Centre is a fantastic venue, and until we approached, I hadn’t considered how it gained its unusual name. But it only takes a glance. The venue (or more a series of venues) has been created from a number of massive disused concrete water tanks.

The Tanks Art Centre, near Flecker Botanic Gardens in Cairns. Tasty Kaftas at the Tanks Art Centre, near Flecker Botanic Gardens in Cairns.

You will see the Tanks Arts Centre featuring regularly in our ever-growing CAIRNS WEEKLY ENTERTAINMENT GUIDE, the first edition of which was uploaded just a few hours ago. There really is no shortage of things to do in this city, and in the surrounding area. The only problem is knowing where and when everything is on. That’s why we developed the Weekly Entertainment Guide, and as more and more venues and event organizers add us to their mailing list, you’ll find the weekly guide will develop into a comprehensive ‘What’s On’ around the region, from Choral Society productions, art exhibitions and amateur theatre nights, to wet tshirt competitions, pole dancing, local grunge bands and visiting DJ’s.

Meanwhile, Cairns Unlimited manages to attract more and more readers. We have been marketing extensively, online and offline, and it seems to be paying off. As I mentioned in one of our previous blogs, dated 26th June, we are concentrating our initial advertising blitz on some of the specialized sections of our site, and although we have only been public for seven days, and Google has so far only crawled around 25% of our huge site, I was dumbfounded to discover that Cairns Unlimited already makes it onto the first page of Google’s results (in fact, often at the top of the first page!) for such search phrases as:

disability friendly cairns
disability friendly accommodation cairns
disability friendly tours cairns
gay friendly cairns beaches
gay friendly tours cairns beaches
senior friendly cairns accommodation
senior friendly cairns
senior friendly cairns activities
… just to name a few!

The irony is that in spite of Google (and an exponentially increasing number of readers) obviously recognizing the merit of our site, we still don’t have a Google ‘Page Rank’. This is because the Page Rank is calculated by a site’s ‘backlinks’, that is, the links that other people place on their sites, linking back to ours. And at the moment, we have very few. Big thanks to Des, Rom, Hector, and to the Cairns Amateurs for your links. A big thanks in advance to the good blokes at WORLD NOMADS for linking to us as well! If you have your own website or blog, why not share a little love and post a link to your favourite page in Cairns Unlimited? If you don’t want to just have a boring text link, here’s a couple of sweet banners to choose from, designed by our friend Ceci, in Spain.

Cairns Unlimited. Everything you need to know about Cairns, the Great Barrier Reef, and Tropical North Queensland.